Guanghua-Kellogg Executive MBA Program on LinkedIn: #pku #guanghuakellogg #emba #gk10thanniversary #gkalumnitalks… (2024)

We are delighted to celebrate the 1-year anniversary of the Greater China partnership between Gap and Baozun Brand Management (BBM). It has been an incredible journey since we embarked on the challenge of making an iconic American brand more relevant to modern Chinese consumers.Over the past year, BBM has leveraged Baozun's deep retail expertise, including the omni-channel operational platform, digital marketing, and supply chain logistics. We have implemented our China-for-China strategy, as well as a technology and data-driven approach, in product and consumer operations. This has enabled us to quickly establish key fundamentals and begin transforming GAP China from a discount-driven brand to a consumer-centric brand that better resonates with modern Chinese consumers. This transformation has significantly improved brand performance.Looking ahead, based on the key fundamentals established in 2023, Gap GC is positioned for full speed growth in 2024.BBM remains committed to our mission of de-risking the Chinese market for premium brands and driving the success of our partners in Greater China. With our expertise in brand management and digital commerce, we will continue to innovate, collaborate, and deliver exceptional results for our partners.#bbmbrandsbybaozun #IntelligentPartnerships #BrandTransformation #GapGC

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https://lnkd.in/gYdBEFT2The Third is “Capability of globalized operation and resource integration of multiple brands”This capability is reflected in three aspects: first, our competence in multi-brand management realizes the value of internationally renowned brands in the Chinese market and helps them create values for China’s consumers and achieve rapid development . Second, we introduce our unique business model globally, driving the development of global brands in retail, supply chain, and middle and back ends; and third, the open and inclusive ANTA culture being recognized worldwide. Brands acquired by or collaborated with us in the past hail from various parts of the world, including Europe, the United States, Japan and South Korea. Despite diverse equity structures, these collaborations have been proved particularly successful.We have gone through several stages along the way. We were often challenged and had to face doubts. Some questioned whether ANTA’s achievement stems from competitiveness or just simply luck. Some argued that the FILA’s success was accidental. However, we made DESCENTE, KOLON SPORT, and AMER SPORTS successful. We achieved success of one brand after another in the Chinese market.How can we make this far? It’s our firm determination and vision that helped us become who we are. When ANTA became the leader in this industry in China, I proposed a multi-brand and globalization strategy? The reason is that there was no world-class enterprise in China’s sporting goods industry at the time. I put forward the vision of “To be ANTA of the world, rather than NIKE of China”. It is now the mission and vision of our company.Today, we build a unique “brand + retail” business model, blazing a distinctive trail for globalization, a path our counterparts in China could follow. It is never easy, but we made it. All credit goes to you!(To be continued)

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🚀 Hey fellow LinkedIn members! I’m excited to share some more insights with you. 🌎 I’m currently working on a NEW Article, "Uniqlo’s U.S. Market Expansion: A Case Study for Other Global Brands." Where I outline the obstacles and challenges of Global brands entering the U.S. market. As someone who's worked with international brands venturing into the U.S., I've seen the highs and lows. Discover how Uniqlo's journey offers insights and learnings on successful expansion into the diverse and challenging U.S. market. #STAYTUNED #CommingSoon #GlobalBrands #MarketExpansion #Uniqlo #CaseStudy #Success #USMarket #Global #International #AmericanConsumer

🎉#SasseurCelebratesSuccessat the 2023 Winshang Conference Top 100 List (2023赢商网大会暨赢商网百强榜研究成果发布) held in Shanghai. This award ceremony was well attended by industry experts from China’s top 100 commercial real estate enterprises, domestic leading brands and retail operation teams to gather to discuss developments in the commercial retail space and growth strategies of local commercial enterprises.Sasseur Group (Sasseur REIT’s Sponsor) and its Nanjing Jiangbei Outlet bagged 3 awards:🏆 Top 34 in the “Top 100 Retail Real Estate Enterprise in 2023 (2023年度零售商业地产企业综合实力TOP100) – Sasseur Group🏆 Real Estate’s Influential Person in 2023 (2023年度商业地产影响力人物) – President of Sasseur Group, Mr Xu JunThis is the fourth time in 2023 that Mr Xu Jun has received an industry award for his strong leadership skills, a testament to his keen#businessinsight, deep#industryexperience, and#visionaryleadership. His contributions has helped Sasseur Group to forge ahead in China’s outlet industry.🏆 2023 Top 100 Excellent Retail Operation Team (2023年度中国购物中心100支优秀运营项目团队) – Sasseur (Nanjing Jiangbei) OutletSasseur Group stood out among many commercial real estate brands in China with the Group’s strong core competitiveness and impressive operational performance. As one of the leading outlet operators in China, Sasseur Group has always adhered to its #Art #Commerce #SuperOutlet business model. In 2023, Sasseur Group has demonstrated #resilientgrowth and made important contributions to the revitalisation and development of China’s retail landscape.👇Read the article below to find out more:https://lnkd.in/gJSqNGKq#sasseurreit#reits#china#retail#chinaretail#outlet

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🔍 Another captivating marketing case study for this week: Unraveling MINISO's Global Retail Success 🌍 Dive into the unique marketing strategies of MINISO, a brand with Chinese roots and Japanese-inspired allure, as we explore its path to global dominance! #MINISO #RetailSuccess #MarketingCaseStudyThis case is composed by Assoc. Prof. Wataru UEHARA from Hitotsubashi University Business Schooland our writer Mishell Albores.You can read this case study at: https://lnkd.in/g5ZuBdHY*Verified educators can have unlimited access to all of our case studies and teaching tools.*---Nikkei BizRuptors is a web-based case study platform about unique business practices in Asia, to explore the stories of those who have dared to do things differently and innovate new possibilities. The movers and shakers. Business disruptors, BizRuptors.#casestudy #nikkei #asia #mba #NikkeiBizRuptors

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Thank you, Retail Asia team, for inviting me to be a panelist for the "Understanding the Evolving Vietnamese Shopper" session and for organizing a full day filled with a fantastic group of retail sector leaders for an insightful sharing and exchange of ideas. #RetailAsiaForum2024 #HCMC #Vietnam #PanalistHere are some points that we touched on during the session:1) Shopper first approach: What do you do to serve them better (than others)?2) Experiment x Experiment x Experiment: Finding your new success formula takes experiment more serious.3) Share your strategic agenda with your supplying and manufacturing partners: One example is how working together closely C.P. Vietnam develop new innovations that serve and provide value added to our retail partners.

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In case you missed our recent “𝐅𝐨𝐫𝐰𝐚𝐫𝐝 𝐑𝐨𝐮𝐧𝐝𝐭𝐚𝐛𝐥𝐞: 𝐇𝐨𝐰 𝐑𝐞𝐭𝐚𝐢𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐀𝐫𝐞 𝐑𝐨𝐥𝐥𝐢𝐧𝐠 𝐈𝐧𝐭𝐨 𝟐𝟎𝟐𝟒?”Gathering top-level executives from leading Thai companies such as Worldpanel by Kantar, Jaspal Group, Central Marketing Group (CMG), Electrolux Group, Supara Group - GQ Thailand, Colgate-Palmolive our roundtable discussion proved incredibly valuable, offering a wealth of insights and expertise.A glimpse of the key discussions among leaders:✅ Overview of Thailand’s retail landscape over the past 4 years✅ Shifts in consumer behavior impacting Thai retail in 2023✅ Key trends and challenges for retailers in 2024 within Thailand's market✅ Strategies for success in 2024✅ Future plans and approaches for 2024Eager to delve deeper into what was discussed? Check out the full summary here 👉 https://lnkd.in/g2G-P3UA#SmartOSC#eCommerce#Retail#Event#Roundtable

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The 2nd TUS Management Strategy Research Seminar will be held on Tuesday, February 27, 2024. Here are the program details:Theme: Uniqlo: Rethinking American ExpansionSpeaker: Prof. Derek Lehmberg, Professor of Management and MBA Program Director at North Dakota State University (Profile)Summary: Uniqlo has been extraordinarily successful in growing and maintaining its business in Japan. Over time, it has also become a powerful international player in the apparel industry. At the root of Uniqlo's success lies a well-developed and carefully executed business strategy. Yet, despite Uniqlo's strengths, it has encountered many difficulties in building a viable business in the United States market. In this session, we will examine reasons for Uniqlo's success, consider challenges it faced in the US market, and examine what the company might have done differently. The discussion will be led by the author of the "Uniqlo: Rethinking American Expansion" case, which has been used in numerous business schools in several different countries.Timings: Tuesday, February 27, 2024, 17:00-18:00 JST (Room opens at 16:30 JST)Location: Room F-302, 3F, Fujimi Campus, Tokyo University of Science (in-person only)Admission: FreeRegistration deadline: 13:00 JST on the day of the event Registration link: https://ow.ly/8jqc50QAxcl NOTE: Registration is required by February 15 if you wish to receive UNIQLO case materials. Case materials will be distributed after February 19. You are free to attend the lecture without the case materials as well.Related news link: https://ow.ly/nOAq50QAxfS#TUS #ManagementStrategy #UnitedStates #Uniqlo #Seminar #MBA #ApparelIndustry #CaseStudy #BusinessExpansion

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🏆 Influential Brands Celebrate Top Brands of 2023 🏆It is a wrap for 2023! In a landscape where consumer expectations evolve at the speed of technology, standing out requires more than just innovation—it demands a commitment to brand delivery excellence. 🚀🌟 Influential Brands has unveiled the champions of distinction, brands that have not only adapted to change but have thrived by understanding and meeting the expectations of the dynamic Singaporean consumer. 🏅 Among the victors are iconic brands that have become synonymous with excellence in their respective categories: NTUC FairPrice, Simmons Bedding Company, BRF (Sadia), My First Skool, Eu Yan Sang, Kopitiam, Holistic Way, MindChamps, NTUC LearningHub, PlayFACTO School, Woh Hup, AOZ, Din Tai Fung Singapore, Neo Garden, Chow Tai f*ck, Arch Angel Brow, Beijing Tong Ren Tang, The Curtain Boutique and ZALORA Group. 💡 As we applaud these brands for their achievements, let's reflect on the essence of influence. It's not just about meeting expectations; it's about surpassing them, leaving an indelible mark on the hearts and minds of consumers. Wishing you all a dynamic and meaningful 2024!#InfluentialBrands #SingaporeExcellence #BrandInfluence

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Good case study, thanks for sharing

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